Official Brand Standards · 2026
A comprehensive system for how Paruto Media looks, speaks, and shows up — across every surface, context, and audience globally.
Index
01 · Brand Overview
Paruto Media is a development communication partner for Africa and beyond — combining systems insight with storytelling excellence to help organisations document impact, communicate results effectively, and amplify their work globally.
We help organisations document, communicate, and amplify impact — transforming real-world outcomes into compelling visual stories that drive visibility, engagement, and accountability.
"We Amplify Impact" is not a tagline — it is a commitment. Every frame, every edit, every pixel produced by Paruto Media serves one purpose: to ensure the work of great organisations is seen, understood, and remembered.
This guide ensures our brand is applied with the same rigour we bring to every client engagement. Consistent application of these standards protects the credibility and recognition we have built.
02 · Logo System
All four logo variants now have transparent backgrounds — backgrounds were removed at pixel level using LAB colour-space separation. Each is designed for specific background contexts. Never create additional colour variations. Always use the supplied transparent PNG files.
03 · Symbol Variants
The interlocking D/P symbol is available in multiple colour treatments — all with transparent backgrounds. The symbol shape has been cleanly separated from the original background, so each version can be placed freely over any surface.
Solid Background Contexts
Gold on BlackDefault
Transparent Background Versions
Place over photography, video frames, or branded surfaces. The checkerboard confirms a transparent background — no background fill needed.
Gold TransparentPNG
White TransparentPNG
Gold 65% OpacityPNG
All transparent PNG files included in the brand asset kit. Backgrounds removed using pixel-level LAB/HSV colour-space separation — no CSS filters required in production.
04 · Colour Palette
Our palette communicates premium positioning, authority, and clarity. Gold is never decorative — it always carries meaning. Use colours precisely and never introduce unapproved tones alongside the Paruto Media identity.
05 · Typography
Our typographic system pairs two complementary faces: Barlow Condensed for precision and authority, Cormorant Garamond for warmth and narrative weight. Together they express the dual nature of Paruto Media — rigorous and human.
06 · Clear Space & Sizing
The clear space around the logo must never be violated. The minimum exclusion zone equals the cap-height of the "P" in PARUTO on all four sides. This zone must remain free of text, imagery, other logos, and graphic elements.
Minimum clear space on all four sides = cap-height of "P" in PARUTO
56px32px180px / 48mm120px / 40mmBelow 40mm (print) or 120px (digital), switch to the symbol-only version — the full lockup becomes illegible.
07 · Usage by Context
The definitive reference for logo selection across every touchpoint. When in doubt, default to Gold on dark backgrounds.
| Context | Recommended Variant | Notes |
|---|---|---|
| Website Hero / Header | Gold | Use on dark/black background — the hero entry point for the brand |
| Website Light Sections | Black | White or off-white content section backgrounds |
| Social Media Profile Picture | Symbol — Gold | All platforms: Instagram, LinkedIn, Facebook, X, WhatsApp Business |
| Social Media Cover / Banner | White Gold | White on black for standard covers; gold for premium campaign banners |
| UN/INGO Proposals | Black Gold | Black on white for letterhead and interior; gold for cover pages |
| Business Cards | Gold White | Gold on black card for premium finish |
| Email Signature | Black | Black on white for universal email client compatibility |
| Video End Cards | Gold | Gold on black endcard; hold for 5–8 seconds minimum |
| Video Watermark | White | White transparent at 55–65% opacity, bottom-right corner |
| Over Photography | Symbol — Transparent | Use transparent PNG; ensure contrast with the surface beneath |
| Presentations — Dark | Gold White | Gold for title slides; white for body content slides |
| Presentations — Light | Black | Black on white/off-white slide backgrounds |
| Favicon / Browser Tab | Symbol — Gold | Export at 32×32px and 16×16px as .ico or .png |
| App Icon / PWA Icon | Symbol — Gold | 512×512px (app store), 192×192px (PWA manifest) |
| Merchandise — Dark Fabric | Gold White | Embossed/printed gold or white on black/dark fabric |
| Merchandise — Light Fabric | Black | Black embroidery or print on white/light garments |
| Outdoor (Billboard / Banner) | Gold White | Gold on black preferred; white on black as alternative |
| ID Badge / Lanyard | Gold | Gold on black header strip; black on white body |
| Press Kit / Media Package | All variants | All four logo variants + all symbol versions in PNG + SVG |
08 · Brand in Use
The following mockups demonstrate consistent application of the Paruto Media identity across physical, digital, and broadcast touchpoints. All logo versions use the new transparent-background PNG files.
Business Cards — Front & Back
Printed on 400gsm premium stock with soft-touch matte laminate. The vertical gold bar and gradient logo create a tactile premium impression that stands out in any professional setting.
Stationery — Letterhead
The Black logo on white is used for all formal correspondence. A gold rule below the header provides brand punctuation without overwhelming the document's professional tone.
Social Media Suite
We Amplify Impact
Development Communication
parutomedia.com
Email Signature
Use the Black transparent logo in email signatures. Separate logo and text with a 1px vertical gold (#C9952A) rule. Font: 13px name bold, 11px title, 10px contact details.
Website — Hero, Services & Footer
Broadcast-grade multimedia production and strategic visual communication for international development organisations, NGOs, and institutional partners.
© 2026 Paruto Media Limited · parutomedia.com · media@paruto.com
Proposal / Document Cover
All UN/INGO proposal cover pages use the Gold logo on black. Interior pages use the Black logo on white letterhead. The gold rule and dark cover signal premium, institutional-grade delivery.
Presentation Slides — 8 slide templates
Video End Card (16:9)
Development Communication for Africa & Beyond
Hold the end card for 5–8 seconds at the conclusion of all Paruto Media video productions. Export at 1920×1080px minimum.
Video Watermark
Outdoor & Large Format
Standard pull-up: 850mm × 2000mm. Gold top bar, gold logo, white text on near-black background. For events, exhibitions, and conference booths.
Merchandise
09 · Favicon & Icons
The symbol adapts cleanly to small icon formats. Use the symbol-only version for browser favicons at 32px and above. Use the wordmark favicon (symbol + PARUTO) for app launchers and PWA icons at 192px and above.
Symbol-Only Icons
Gold on BlackDefault
Gold TransparentPNG
Wordmark Favicon — Symbol + Name
PARUTOPARUTOPARUTOPARUTO
PARUTO
PARUTO
At 32px, use symbol only — "PARUTO" is illegible. Use the wordmark version at 192px and above where the name reinforces brand recognition.
10 · Do's & Don'ts
Never modify the logo in any way not documented in this guide. When in doubt, use the original supplied transparent PNG file — never recreate the mark from scratch.
Do not recolour the logo in unapproved colours. Only the four authorised variants exist.
Do not stretch, compress, or alter the logo's proportions in any dimension.
Do not use the logo below 80% opacity. It must always be clearly visible.
Do not place the logo on colourful, clashing, or unapproved backgrounds.
Do not rotate, tilt, or apply any angle to the logo at any time.
Do not use the Gold logo on light backgrounds — the gradient is lost and contrast fails.
Do not violate the clear space zone. Keep the exclusion area free of all elements.
Do not add drop shadows, glows, outlines, or any effects to the logo.
Paruto Media
Do not rearrange logo elements or pair the symbol with an unapproved typeface.