Paruto Media — Brand Guide

Paruto Media is a development communication partner for Africa and beyond — combining systems insight with storytelling excellence to help organisations document impact, communicate results, and amplify their work globally.

"We Amplify Impact" is not a tagline — it is a commitment. Every frame, every edit, every pixel serves one purpose: to ensure the work of great organisations is seen, understood, and remembered.

Purpose

To amplify the impact of organisations doing meaningful work in the world

Positioning

The premium development communication partner for Africa and beyond

Voice

Authoritative, precise, warm — never corporate, never generic

02 · Logo Story

The Mark & Its
Meaning

P

Paruto

+

D

Dominance

The Paruto Media symbol is an interlocking P and D — standing for Paruto and Dominance.

The two letters are inseparable by design. The P is the name; the D is the declaration: a commitment to dominate the communication space in Africa and beyond.

The interlocking structure signals integration — Paruto Media doesn't just participate in the development communication landscape, it seeks to define it. The forward-pointing curve echoes a speech bubble and an arrow — communication delivered with direction and intent.

P

Paruto

The brand name — the identity, the people, the promise. Every engagement begins and ends with the Paruto standard.

D

Dominance

The ambition — to lead, define, and own the development communication space in Africa and beyond.

↗

Direction

The forward curve in the mark — a speech bubble and an arrow. Communication with intent, impact delivered outward.

03 · Logo System

Four Versions,
One Brand

All four logo variants have transparent backgrounds — removed at pixel level using LAB colour-space separation. Each is designed for specific background contexts. Never create additional colour variations.

Gold — Primary Signature

Use on black and very dark backgrounds. The hero version — first choice wherever the background permits.

Black — Light Backgrounds & Print

Use on white and off-white. Essential for formal print: letterheads, proposals, reports.

White — Dark & Neutral Backgrounds

Use on dark backgrounds where gold lacks contrast, or for single-colour print applications.

Symbol Only — Icon & Avatar

Use for app icons, profile pictures, favicons, and small-format contexts where the full lockup is not legible.

04 · Symbol Variants

The Mark,
Every Context

The interlocking D/P symbol is available in multiple colour treatments, all with transparent backgrounds, ready to be placed freely over any surface.

Solid Background Contexts

Gold on BlackDefault

White on BlackPNG

White on DarkPNG

Gold on DarkPNG

Black on WhitePNG

Black on Off-WhitePNG

Transparent Background Versions

Gold TransparentPNG

White TransparentPNG

Black TransparentPNG

Gold 65% OpacityPNG

05 · Colour Palette

Colours that
Command Attention

Gold is never decorative — it carries meaning. Use colours precisely; never introduce unapproved tones alongside the Paruto Media identity.

Brand Gold#C9952ARGB 201·149·42Primary · Accent

Gold Light#F5D68ARGB 245·214·138Highlights

Absolute Black#000000RGB 0·0·0Premium BG

Brand Black#0A0A0ARGB 10·10·10Primary Dark

White#FFFFFFRGB 255·255·255Text · Light BG

Approved Combinations

Gold on Black — Hero pairing

White on Black — High contrast

Black on Off-White — Print

Never Use

✕ Do not introduce unapproved colours

✕ Do not use Gold on White

✕ Do not reduce logo opacity below 80%

✕ Do not place Gold logo on colourful backgrounds

06 · Typography

Type with
Character

Barlow Condensed for precision and authority. Cormorant Garamond for warmth and narrative weight. Together they express the dual nature of Paruto Media — rigorous and human.

PARUTO MEDIA

Barlow Condensed Bold

Headlines · Always uppercase
Tracking: +0.05em

WE AMPLIFY IMPACT · DEVELOPMENT COMMUNICATION

Barlow Condensed Regular

Subheadings · Labels · Eyebrows
Tracking: +0.35–0.45em

Impact through
Visual Storytelling

Cormorant Garamond Light

Display · Pull quotes
Italic for emphasis

We help organisations document, communicate, and amplify impact — transforming real-world outcomes into compelling visual stories.

Barlow Light

Body text · Proposals
14–16px · Leading 1.8

07 · Clear Space & Sizing

Breathing Room
Around the Logo

The minimum exclusion zone on all four sides equals the cap-height of the "P" in PARUTO. This zone must remain free of text, imagery, other logos, and graphic elements.

1× P-height1× P-height 1× P1× P

Minimum clear space = cap-height of "P" on all four sides

56px
Symbol min

32px
Favicon

180px / 48mm
Full logo min

Below 120px or 40mm, switch to the symbol-only version.

08 · Usage by Context

The Right Logo
Every Time

The definitive reference for logo selection across every touchpoint. When in doubt, default to Gold on dark backgrounds.

Scroll to see all columns

Context	Variant	Notes
Website Hero / Header	Gold	Dark/black background
Website Light Sections	Black	White or off-white backgrounds
Social Media Profile	Symbol — Gold	All platforms
Social Media Cover	White Gold	White on black standard
UN/INGO Proposals	Black Gold	Black for body, gold for cover
Business Cards	Gold	Gold on black card
Email Signature	Black	Universal compatibility
Video End Cards	Gold	Hold 5–8 seconds
Video Watermark	White	55–65% opacity, bottom-right
Over Photography	Symbol — Transparent	Check contrast below
Presentations (dark)	Gold White	Gold for covers
Presentations (light)	Black	On white/off-white slides
Favicon / Browser Tab	Symbol — Gold	32×32px and 16×16px
Merchandise — Dark	Gold White	Embossed or printed
Outdoor / Billboard	Gold	Gold on black preferred
ID Badge / Lanyard	Gold	Gold on black header

09 · Brand in Use

The Identity
Across Every Surface

The following mockups demonstrate consistent application of the Paruto Media identity across physical, digital, and broadcast touchpoints. All logo versions use transparent-background PNG files.

Business Cards — Front & Back

Jonathan Obise

Managing Director

Phone07037 578 360

Emailmedia@paruto.com

Webparutomedia.com

AddressKatampe, Kado, Abuja

Development Communication for Africa & Beyond

parutomedia.com

Business Cards

Printed on 400gsm premium stock with soft-touch matte laminate. The vertical gold bar and gradient logo create a tactile premium impression.

Standard size: 85 × 55mm

400gsm, soft-touch matte laminate

Gold logo: hot-foil stamp or metallic UV

Print files: 1004 × 650px @ 300dpi

Stationery — Letterhead

Plot 1139, Cadastral Zone B07

Katampe, Kado, Abuja 900108

media@paruto.com

5 May 2026

Re: Photography & Videography LTA

Paruto Media Limited

We Amplify Impact

Stationery Suite

The Black logo on white is used for all formal correspondence. A gold rule below the header provides brand punctuation without overwhelming the document's professional tone.

Social Media Suite

Email Signature

Inbox

Sent

From: Jonathan Obise <media@paruto.com>

Re: Photography & Videography LTA — RFPS-2026-9203000

Jonathan Obise

Managing Director · Paruto Media

+234 817 017 9552 · media@paruto.com
Katampe, Kado, Abuja — FCT

We Amplify Impact · parutomedia.com

Website — Hero, Services & Footer

parutomedia.com

AboutServicesPortfolio

Get In Touch

Development Communication · Africa & Beyond

We Amplify
Impact

Broadcast-grade multimedia production for international development organisations, NGOs, and institutional partners.

View Our Work

Live Streaming

Multi-camera broadcast production

Documentary

Impact storytelling

Photography

Editorial documentation

Videography

Post-production delivery

Proposal / Document Cover

Technical & Financial Proposal
Photography & Videography LTA

UNICEF Nigeria · RFPS-2026-9203000

Paruto Media Limited · May 2026

Executive Summary

Proposal Documents

All UN/INGO proposal cover pages use the Gold logo on black. Interior pages use the Black logo on white letterhead.

Presentation Slides

UNMAS Nigeria
Visual Storytelling Report 2026

Paruto Media Limited

Our Approach & Methodology

Pre-production: briefings, scope definition, technical planning

Field Production: structured team deployment

Post-production: editing, colour grading, audio

Data-driven storytelling aligned with programme results

Our Track Record

25+

International projects

10+

UN agencies & NGOs

100%

On-time delivery

8+

States including NE Nigeria

02

Case Studies &
Portfolio Evidence

"High quality photos! Delighted with the results — especially the Abuja ones are wonderful."

— Shirine Pont, MD, Missio Invest

Technical Strengths

Sector Experience

Today's Agenda

01

Company Overview
Who we are and track record

02

Technical Capability
Equipment, workflow, team

03

Case Studies
UNMAS, Oxfam, Missio Invest

04

Proposal & Next Steps

Thank you

parutomedia.com

Video End Card

Development Communication for Africa & Beyond

parutomedia.commedia@paruto.com+234 817 017 9552

in

ig

yt

x

Video Watermark

PARUTO MEDIA

White · 55–65% opacity · bottom-right · transparent PNG

Outdoor & Large Format

Billboard (3:1)

We Amplify
Impact

Development Communication

parutomedia.com

ID Badge

Jonathan Obise

Managing Director

Paruto Media Limited

Staff ID Badge

Gold logo on black header strip. CR80 size (85.6 × 54mm).

Pull-Up Banner

We Amplify
Impact

Development Communication

parutomedia.com

Merchandise

T-Shirt
White on black

Notebook
Gold on black

Mug
White on black

Tote Bag
Gold on black

Pen
Gold on black

Cap
White on black

USB Drive
Gold on black

PARUTO MEDIA · WE AMPLIFY IMPACT

Lanyard
Gold with brand text

10 · Favicon & Icons

The Mark at
Small Scale

The symbol adapts cleanly to small icon formats. Use the symbol-only version for browser favicons at 32px and above. Use the wordmark favicon for app launchers and PWA icons at 192px and above.

Symbol-Only Icons

Gold on BlackDefault

White on DarkPNG

Black on WhitePNG

Gold on WhitePNG

Gold TransparentPNG

Wordmark Favicon — Symbol + Name

PARUTO

Gold on Black

PARUTO

White on Dark

PARUTO

Black on White

PARUTO

Gold on White

PARUTO

512px
App Icon

PARUTO

192px
PWA

32px
Browser tab

At 32px, use symbol only — "PARUTO" is illegible. Use wordmark version at 192px and above.

11 · Do's & Don'ts

Protect the
Mark

Never modify the logo in any way not documented in this guide. When in doubt, use the original supplied transparent PNG file — never recreate the mark.

Do not recolour in unapproved colours. Only the four authorised variants exist.

Do not stretch, compress, or alter the proportions.

Do not use below 80% opacity. Always clearly visible.

Do not place on colourful or unapproved backgrounds.

Do not rotate, tilt, or apply any angle.

Do not use Gold on light backgrounds — contrast fails.

PARUTO MEDIA LTD

Do not violate the clear space zone.

Do not add drop shadows, glows, or effects.

Paruto Media

Do not rearrange elements or use an unapproved typeface.

Brand IdentityGuide

What'sInside

Who We Are &What We Stand For

The Mark & ItsMeaning

Four Versions,One Brand

The Mark,Every Context

Colours thatCommand Attention

Type withCharacter

Breathing RoomAround the Logo

The Right LogoEvery Time

The IdentityAcross Every Surface

Business Cards

Stationery Suite

Proposal Documents

The Mark atSmall Scale

Protect theMark

What's
Inside

Who We Are &
What We Stand For

The Mark & Its
Meaning

Four Versions,
One Brand

The Mark,
Every Context

Colours that
Command Attention

Type with
Character

Breathing Room
Around the Logo

The Right Logo
Every Time

The Identity
Across Every Surface

The Mark at
Small Scale

Protect the
Mark